Strategic Brand Development
The process is used to create an authentic and
distinctive identity to build tangible and lasting relationships with your customers.
My Methodology : Visual Identity
My process to develop a visual identity has 7 stages.
For websites and other types of projects, the process can vary,
but is fundamentally based on the same method.
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1) Diagnosis and Prescription

Before doing anything, it’s essential to truly understand your needs.
That’s why we’ll take all the time we need to ask lots of good questions.
With our respective knowledge put together, we’ll be able to define
what is in your best interest going forward.
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2) Pillars

Here is where we clarify our goals, the project schedule, the manner
in which the entire process will develop and finally, the budget and
payment methods.
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3) Introspection and Philosophy

The most significant part honestly is understanding what drives you to do
what you do and defining what differentiates you from the competition.
We’ll try to push the limits of your entrepreneurial / marketing knowledge
for you to take a step back and analyze situations in a different light.
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4) Research and Analysis

Being aware of your environment is essential for establishing effective
strategic positioning. We’ll observe and analyze all factors and then design
a custom plan of action that meets your needs.
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5) Visual Exploration

We can now visit the different possibilities available to you in terms of
look and feel. I'll present to you a selection of styles that have the potential
of being good fit for you. I will then elaborate on your choice and design
different possible directions.
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6) Creation

I draw up a clear and concise picture of the visual identity for the
predetermined vision to take shape.
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7) Implementation

The only thing that´s left to do is introducing your new identity. Using it
in a consistent way at every touchpoint to ensure the strength of the brand
and its message.
Handcrafted in India, video, code & design by Kalpesh Prithyani
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© 2018